Founder and owner, Ali Beckerman, lived in New York City for over 15 years, with an accomplished career in advertising. In between the intense and demanding schedule of corporate life, she found peace everyday spending time with her irresistibly lovable yellow lab, Ruben, and meeting other furry friends and their owners at the dog park. Ali’s intense passion for animals was first realized at a young age while she had the opportunity to intern under the wings of an incredible veterinarian and his team at a renowned animal hospital in East Meadow, NY. Her dedication to animals has only grown through the years, evolving from a personal joy to a thriving community pet care business..

Pet care is Ali’s ultimate dream job, and she delights in passing on the love and joy of animals to her beautiful and bright daughters.